It is time to end the practice of illustrating all marijuana-related news stories and educational materials with the same overused photos of a marijuana plant. The public deserves to be informed about the wide variety of products and THC potencies sold in legal marijuana markets.
The trend in commercialized marijuana markets is toward distilled active ingredients (cannabinoids) — in particular, tetrahydrocannabinol (THC). THC is the psychoactive ingredient in marijuana that affects the mind or behavior and alters perception, mood or consciousness. In legalized markets, the profit margins are very high for processed marijuana products while the price of marijuana bud has fallen sharply. Consequently, the market share of bud has fallen and the market share of THC-infused edibles and THC concentrates continues to rise. In some markets, processed products now comprise more than half of sales.
THC Photos is an initiative of Smart Colorado, a nonprofit, non-partisan organization dedicated to protecting the health, safety and well-being of Colorado youth as marijuana becomes increasingly available and commercialized. Smart Colorado is a project of the Colorado NonProfit Development Center. To learn more about Smart Colorado visit smartcolorado.org.